EVIL GENIUS X 1-900-ICE-CREAM COLLAB
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ABOUT
Philly famous Evil Genius Beer and 1-900- Ice Cream teamed up to do a late summer peach themed collab. 1-900’s current branding is a gritty ice cream drip aesthetic.
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DELIVERABLES
Packaging illustration and design that stayed true to the brands’ existing visual guidelines.
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AUDIENCE
Existing local customer base of loyal 1-900 and Evil Genius.
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TONE
Gritty, “evil,” a little bit crazy, with a touch of sweet.
THE PROCESS
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BRAIN STORM
This brain storm activity explored possible iconography and colors. The icons ultimately turned into a cat and mouse scenario between characters.
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ROUGH DRAFT
The ice cream character plays on the maniacal and playful themes behind an “Evil Genius,” while the cute ice cream character references the sweet nature of peaches.
FINAL CUT
1-900 has a custom and well know font that had to be included in the design. This drip font is gritty and a little spooky. It’s design nature contributed to the predatory nature of the peach, the use of sketchy line art, and slight drip background.
