EVIL GENIUS X 1-900 ICE CREAM

Two Philly favorites teamed up to do a peach cobbler beer and ice cream collab. We used the mischievous nature of the Evil Genius name and gritty branding of 1-900 to tell illustrate the story of a diabolic Peach on the hunt for its next ice cream victim. The summer release date inspired a summer sunset peach color scheme.