Kids Boxing
The project was for a kids boxing program aimed at helping kids from marginalized communities. The kids thought the old equipment was too boring, so the objective for this project was to create work that was both meaningful and fun.
Deliverables: Illustration, Merch, Branding, Marketing Collateral
Characters
Since the program focuses on self improvement we designed a main character, and his alter ego. In addition we created a speed bag companion to help guide the main character through his journey.
The intention is to create media and stories that explore their relationship with themselves and the person they want to be.
Badges
For the boxing program we wanted to create some assets that could easily be used on both marketing and that could add a little fun to the kid’s equipment.
