NUKED VINTAGE
Nuked Vintage is an Australian apparel company. The brand prides itself on authenticity and encourages their customers to embrace and express who they really are. The brand wanted to craft a unique brand visuals that stir up feelings of nostalgia in their customers. Referencing youth, and the authentic, carefree energy of childhood.
Deliverables: Logo System, Brand colors, Typography, Packaging Design, Apparel Illustration, Hand Painted Sign, and Website Illustration
LOGos
Nuked Vintage brand’s aesthetic centers around in the rubber hose animation style of the 1920’s (Think old school Mickie Mouse and his white gloves.) We aimed to create an illustrative logo that referenced common cartoon imagery of the time period, all while maintaining the core principles of logo design.
We also crafted an ink blotch secondary logo that references the ink drips from the primary logo, and adds versatility to the logo system.
Typography
Vintage type is known to be far more ornate than our type today. Magnison blends this aesthetic with more modern and bold design elements.
Brand Colors
Childhood was a much simpler time.
This primary color palette was inspired by the ABC learning blocks of our youths, referencing a moment in time when were didn’t have to hide who we are from the world.
