Heavy weight BEats
Heavy Weight Beats is a rapper and producer with deep ties to the Christian faith. With a little inspiration from old English bibles, were were able to find the perfect balance between the more traditional elements of his religion, and the bold and contemporary energy of hip hop.
Deliverables: Logo, Brand Marks, and Brand colors
Logo Progression
Some BTS action! Here you can see how HeavyWeights logo came to be. We started off with a little bit of symmetry to craft his original monogram. Then as we reiterated we began to see how it could be simplified by using negative space to represent the W in HWB, all while still maintaining the balance of the logo. The final touches involved making the logo bolder and more square to increase its versatility.
Brand Colors
When determining his HeavyWeights brand colors we found inspiration in the rich symbolism of purple and gold church ropes. By incorporating these bold and vibrant colors into his visual identity, we were able to seamlessly merge both aspects of his identity – his faith and his passion for rap music.
Brand Pattern
For HeavyWeight’s brand marks we created a pattern utilizing the negative space of the logo. This allowed us to create musical notes that would integrate well into his brand’s aesthetic.
