Max J fuller
Max has a huge personality, and an even bigger love of boxing. When first starting his gym Max wanted to create a space that encouraged people to improve themselves through boxing.
With this rebrand Max wanted a new logo to celebrate his expansion into a new location, and the maturation of his business.
Deliverables: Logo, Signage
LOGo
For this project we focused on creating a new and bold logo that can grow with him. If you look closely you can find an M, J, F, B, and G are all hidden in this sporty monogram logo. Max knows that with time he may need to short his gyms name, but he wasn’t ready to take that plunge just yet. Max and Boxing will never part, but this logo can easily be adjusted in the future should he choose to chop off a few letters and still remain familiar to his clients.